Shannon Collins is the Co-founder of Lightwork Enterprise and serves as Global Director of Entrepreneurial Learning at GraphIQ, offering extensive expertise in customer discovery, value proposition development, and business model innovation. As a National Science Foundation I-Corps instructor for esteemed institutions like Cornell University, Princeton University, and Arizona State University, Shannon specializes in helping university-affiliated entrepreneurs and teams navigate the complexities of market ecosystem mapping and identifying target customers. Shannon has collaborated with the Nasdaq Entrepreneurial Center and the University of Oxford Said Business School to support entrepreneurs around the globe in deepening their understanding of value proposition development and problem-solution fit.    As a skilled educator and mentor, Shannon has developed expertise in both group instruction and one-on-one mentoring, consistently delivering comprehensive teaching on Business Model Canvas implementation and customer feedback analysis. Her approach combines analytical thinking with strong communication skills, enabling her to effectively translate complex business concepts into actionable strategies for diverse audiences.    Shannon leverages her extensive experience to drive global entrepreneurial learning initiatives, fostering innovation and guiding the next generation of business leaders in navigating the challenges of the modern business landscape.